About the Logo
The Pure Joy Training logo is made up of an elegant sans serif typeface with generous tracking. The combination of the clean, bold lines and plentiful negative space lends itself to a nice balance of strength and style. The near perfect circle “O”, the pointed apex of the “N”, and tail of the “J” falling beneath the baseline of the word, add a subtle interest and smoothness to the overall feeling of the words.
The icon is built from three circles sized according to the golden ratio (a geometric relationship traditionally considered to produce different measurements that would be aesthetically pleasing). The cut out of the icon is shaped according to the tail of the “J”. Along the same lines as the logo, this icon is designed to be a balance of boldness through strong lines as well as graceful through the many curves.