About the Logo
The logo has been built from a reduced serif typeface, exaggerating the thick and thin elements so much so the letters are broken apart and simplified shapes are created. The logo is designed to be intriguing and playful in this way, allowing for the shapes to be played with in future animation applications.
The icon is a combination of the “t” in Thrive and the “h” in Hire. The dot from above the “i” and from the “r” has been included to be distinctly connected to the wordmark.
The Colour Infusion
There is intentionally no set brand colour, aside from the dark tone, in order to facilitate the inclusion of endless colours based a pattern. The pattern is essentially meant to be any colour, texture or design that communicates to the culture of the target demographic. The ThriveHire brand is built to speak to a global audience and so it can comfortable incorporate any imagery and any palette. As is shown here, the supporting text should either remain dark or embrace a dominant tone found in the pattern it is next to. The colour of these words was taken from the pattern in the ThriveHire icon to the right.
The Brand Manual
This brand design relies heavily on a proper use of typography and many other elements. All these design rules are pulled together into a brand manual to ensure as the brand expands it remains consistent.