ALECIAJDK DESIGN
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Waka Farms

A brand to both celebrate and move forward traditional indigenous Fijian farming practices. This brand was designed to identify a Fijian farm set on becoming a sustainable practice and reliable employment for a local community.

The Triangle

The Triangle

This is the building block of this brand. Looking at Fijian art, there is so much geometry that makes up the aesthetic. The logo is built from the brand triangle to symbolize the value placed on geometry in Fijian art.

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The Masi Cloth

The Masi Cloth

A Masi cloth is used for significant ceremonies and events. It remains an iconic element of Fijian artwork. Recognized artists can interpret the meaning of the geometric shapes in these works.

Taking inspiration from this style and combining it with the pieces of this brand, a pattern was built to expand on this brand. It is built from the triangle and letter forms of the logo.

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