A brand is a visual identity; a symbol to represent what an organization is built up of. A good brand process is a refining process to walk through at any stage of an organization. It helps really nail down an organizations identity, uncovers areas of business uncertainty, and with all this all cleared up, allows for slick visuals to be created on a solid foundation!
01 | TALK
A branding process begins with a good discussion, dreaming up what could be. This is where I ask you some questions to get a good understanding of your project and how design can help you reach your goals.
02 | CREATE
With a first batch of questions answered, I dive into research mode to provide an informed foundation for the design decisions made in any initial design.
03 | BLUEPRINT
The design now is finessed, reviewed and ready to be implemented. In branding this means all the visuals created become a brand manual which is essentially a big rule book for the brand design.
04 | APPLICATION
The application of a brand certainly varies from project to project but regardless of the final form, the application stage requires a meticulous eye for detail to ensure a quality final product and a consistent application of the brand system.
WHAT YOU RECEIVE
Industry Analysis, Organization Clarity Process, Concept Map, Historical Context