A Visual Identity System
A brand is a visual identity; a symbol to represent what an organization is built up of. A good brand process is a refining process to walk through at any stage of an organization. It helps really nail down an organizations’ identity, uncovers areas of uncertainty around identity, and with all this all established, allows slick visuals to communicate clearly and effectively.
A process containing a look at all your current brand materials to uncover what is working well and what is not. With brand goals in mind, a recommendation will be given on how to move forward.
An research process to lay an informed foundation for the brand visuals to become a Brand Manual which contains design rules around brand strategy, logo and icon usage, graphic styles, colour systems, type design and hierarchy, imagery styles, and brand application styles.
ONGOING DESIGN SUPPORT & CONSULTING
Working with organizations on a longer term to ensure brands are applied consistently or meeting upon request to review brand progress.
SQUARESPACE WEB DESIGN & BUILD
Content strategy and map to become web designs for a Squarespace website.